Kordsa, the “Innovation Machine”
Kordsa shared its history of transferring its competence in the tire reinforcement market into composite technologies at the “Innovation Week” event held by the Turkey Exporters Assembly (TEA). Kordsa CEO Cenk Alper and INSEAD Technology Management Academic Prof. Ben. M. Bensaou spoke on a panel preceded by a musical recital with cellos produced using carbon fiber reinforced by Kordsa
Kordsa, a global player in the tire, composite and construction reinforcement technologies market, participated in the Turkey Innovation Week held by the TEA over December 8th–10th at the Istanbul Congress Center.
Kordsa shared its journey of innovation, in which it transferred its tire reinforcement knowledge that had accumulated since 1973 into its construction and composite technologies and reshaped the industry with its “Reinforcement” position, with panel attendees at Innovation Week. Kordsa CEO Cenk Alper, participated in the panel “Blue Ocean: A Reinforcement Story” with INSEAD Technology Management Academic Prof. Ben. M. Bensaou; one of the most important mentors behind the Blue Ocean Strategy, analyzing how Kordsa transformed through innovation as a case study.
The panel started with a music recital with cello produced using carbon fiber reinforced by Kordsa. Cenk Alper said that the company had transferred its experience in tire reinforcement and in weaving and resining technologies into the composites market, and that they now reinforced within many more fields throughout the world.
Expressing their aim of creating another Kordsa out of Kordsa through innovation, Alper continued:
“We are a reinforcement player in the global market. While working on the lightweight technologies of the future with big tire manufacturers, today we are also talking about composite technologies that will transform every industry. We introduced an innovative approach for the R&D and manufacturing of composite technologies, and now, at the Composite Technologies Center of Excellence, academics and industrialists are working together towards innovation. We research and develop together, we produce prototypes using the results of this research, and then we step into the production process. Through this center, we are going to continue to produce technology, not just for Turkey, but for export to the whole world.
Kordsa will be a case study in the book “Innvation Machine” by Prof. Ben M. Bensaou, one of the most important names in Blue Ocean Strategy and in the field of innovation.